E-commerce By Heart
A seasoned e-commerce expert, I handle everything from branding and maintenance to brand launches and exits. I’m skilled at driving growth and increasing brand awareness.
Problem Solver
- I’m a problem-solver at heart. When faced with challenges, I approach them with a strategic mindset and a focus on finding innovative solutions. I’m not afraid to think outside the box.
Missionary & Not a Mercenary
I thrive in collaborative environments and enjoy working with talented individuals. I’m a team player who is always willing to lend a helping hand and contribute to the success of the team.
Hello There!
I hope you’re not getting overwhelmed by too many resumes today! Let me brighten your day a bit as you continue your search for the perfect candidate.
For your consideration:
My name is Adnan Gourija. I’m 33 years old and live in Tangier / Morocco with my wonderful wife, Souad. I have over eight years of professional experience in the online business world, where I’ve learned a lot, faced challenges, and celebrated successes along the way.
I believe I can genuinely help you manage and scale your online business because I understand every aspect of this industry— from stock management and customer support to SEO, copywriting, and more. I’m eager to bring my skills and experience to your team!
What I can Do?
SEO & Digital Marketing:
I’m skilled in all areas of SEO, including on-page, off-page, e-commerce, local, and blogging. As a Google Ads expert, I can develop effective ad strategies, from search ads to Performance Max campaigns. Fun fact: new businesses should always start with manual bidding!
Web Design & Maintenance
I create websites that reflect the unique preferences of each client, whether that means a minimalist design or something more vibrant and bold. I’m experienced in deploying websites, managing content with various CMS platforms, and handling all the technical details to keep your site running perfectly.
360° Branding
I’ve got ideas for days! Just tell me what you want to sell, and I’ll craft the complete brand identity for you—from persona and mission to values, colors, and execution. I use tools like Canva, Freepik, Illustrator, and even AI to bring your vision to life.
Copywriting & Content Creation
I can whip up original content on any topic and make it optimized for conversion. Whether it’s steering traffic from blog posts to product pages or boosting organic sales through social media, I’ve got the skills to make it happen!
Customer & PR Management
I always put the company first, but never at the customer’s expense—customers are, and always will be, king. With a solid customer service strategy, PR becomes a breeze. I’m great at handling objections, disputes, and everything in between.
AI Engineering (Prompting)
I’ve built and sold web applications and digital products, so I know my way around AI. Whether you need help with AI writing, coding, debugging, or developing strategies and ideas, I’m here to make it all work smoothly.
Work Experience Timeline (in Details)
Feb 2016 to Sep 2018 – Groupe ENR & NCS Marketing Solutions ( Free Zone Tangier)
I worked at Groupe ENR in France, which had an affiliate in Morocco called NCS Marketing Solutions. During my time there, I managed a team of over 15 individuals who were responsible for generating leads for a solar panel agency. My key responsibilities included setting quotas, overseeing stress management, and managing all aspects of team performance and operations. I successfully implemented performance improvement strategies, optimized team workflows, and maintained a high standard of service, significantly increasing lead generation and client satisfaction.
In parallel, I was actively involved in automating the lead generation process for Groupe ENR’s website. I developed conditional logic forms and designed a comprehensive sales onboarding process. Additionally, I explored new lead generation channels by leveraging social media and Google’s ecosystem through media buying techniques. These initiatives streamlined the lead acquisition process and expanded our reach, contributing to the overall success of the company.
Nov 2018 to Dec 2020 – Masterclass & Co (Marseille / Remote)
At Masterclass & Co, I entered the e-commerce sector by building and managing the brand WallDesigners France, which specialized in selling furniture and decor to customers across Europe. Starting from scratch, I was responsible for all aspects of the business:
- Brand Creation: Developed the brand identity and established a market presence for WallDesigners France.
- Inventory Management: Set up and managed inventory systems to ensure efficient stock levels and timely product availability.
- Supplier Negotiations: Initiated and maintained relationships with suppliers, negotiating terms to optimize cost and quality.
- Customer Service: Implemented customer service protocols to handle inquiries and ensure customer satisfaction.
- Website Management: Designed and updated the e-commerce website to enhance user experience and facilitate sales.
- Marketing Strategy: Developed and executed comprehensive marketing strategies, focusing on SEO and digital advertising.
Through these efforts, I successfully scaled the business from zero to over €130,000 in monthly revenue. This growth was largely driven by a robust SEO strategy, which consistently positioned our website on the first page for the highly competitive keyword “papier peint,” significantly increasing organic traffic and sales.
Sep 2020 to Present – Worldofwomen LTD (London / Remote)
Following my previous experience in e-commerce, I founded my own company, Worldofwomen LTD, inspired by a contract I worked on. I currently manage worldofwomen.fr, an e-commerce website specializing in murals and canvas prints for the EU market. This venture has allowed me to leverage my expertise and passion for e-commerce to build a brand from the ground up.
Throughout my journey with Worldofwomen LTD, I have carried out multiple projects, including launching various e-commerce stores and setting up marketplace accounts (happy to talk about this experience in details). I have also collaborated on numerous external projects, applying my skills to enhance other businesses. My hands-on approach has led to both successes and failures, each experience further solidifying my knowledge and capabilities as an e-commerce specialist. This diverse range of projects has broadened my understanding of the online business landscape and sharpen my ability to adapt to changing market conditions and customer needs.
Jan 2024 – Present – DropContractor Agency (US & UK / Remote)
Building on my extensive experience in the e-commerce industry, I decided to expand my entrepreneurial journey by founding DropContractor Agency. With a deep understanding of e-commerce dynamics and a growing desire to share my expertise and stop working alone (i needed to be part of something bigger than me), I established this consulting / service-providing agency to help businesses enhance their online presence and achieve sustainable growth. The name “Drop Contractor” was chosen after thorough keyword research, reflecting my vision of becoming a leader in the drop servicing niche.
Since launching DropContractor, I have successfully acquired five clients. Four of these clients required semi & full e-commerce website redesigns with branding enhancements (fun fact, i worked with a hot ones sauces Supplier), while the fifth client is a business for which I provide ongoing SEO and branding management. By leveraging my expertise and experience, I can deliver tailored solutions that drive results and help businesses thrive in the competitive online marketplace.
Past Projects, Contracts & Freelance
Fluffy Luna Shop (Branded Site + Merchant Center)
2022 – 2024 (Self-Employed / Owner) | Business Exit
Business Overview
Launched Fluffy Luna Shop, a dropshipping site specializing in cat-related products such as cat trees and harnesses.
Objective
Set a mission to support stray cats in my city by donating all profits to SFT Morocco, a local non-profit based in Tangier.
Achievements
- Successfully implemented a robust SEO strategy, leading to rapid growth and high sales volume, especially for a popular cat tree priced at $79.99 with a cost of goods sold, including shipping, of $42.
- Donated all profits from two years of operation to SFT Morocco, significantly supporting their initiatives.
Business Exit
Sold the company through Empire Flippers, resulting in a semi-lucrative business exit.
WowDecor UK (Etsy, Amazon & Website)
2020 to 2022 (Self-Employed / Owner) | Business Discontinued
Business Overview
Founded WowDecor UK, a niche brand focused on selling high-quality room dividers, establishing a unique presence in the home decor market.
Partnership
Established a strategic partnership with a production company, contributing to product design and creating a unique product line that set WowDecor UK apart from competitors.
Market Strategy
- Conducted comprehensive market research to identify and understand the target audience
- Successfully launched and managed accounts on major e-commerce platforms, including Etsy and Amazon
- Developed and launched a dedicated e-commerce website to strengthen brand presence and direct sales
Achievements
- Achieved exceptional sales growth, quickly becoming the top seller in the UK for the partnered production company
- Outpaced competitors by a substantial margin, establishing WowDecor UK as a market leader in the room divider niche
- Successfully managed multiple sales channels, optimizing performance across Etsy, Amazon, and the company website
World Of Women Events
2018 – 2020 (Freelance / Equity pay)
Equity Exit
Company Overview:
Co-founded World Of Women Events with a well-known French influencer, creating a platform dedicated to empowering women through events, products, and content creation.
Role & Responsibilities:
- Spearheaded all technical and design aspects of the business
- Developed a custom ticketing system for seamless event management
- Created engaging flyers and marketing materials to promote events
- Designed and implemented a full-featured website to showcase events and products
- Engineered an efficient invitation delivery process to reach target audience
Business Impact:
Played a crucial role in the company’s success, contributing to the generation of over €650,000 in gross revenue during two years of operation. This significant financial achievement demonstrated the strong market demand for women-focused events and products.
Exit Strategy:
Successfully negotiated an equity exit from the business, allowing for the pursuit of new passions and opportunities. This exit strategy not only provided financial benefits but also ensured a smooth transition for the company’s continued operations.
Key Takeaways:
- Gained valuable experience in event management and e-commerce
- Developed strong skills in technical implementation and design
- Cultivated a deep understanding of the women’s empowerment market
- Demonstrated ability to build and scale a successful business venture
Honorable Mentions
2-Minute Summary (Web Development)
Collaborated with a diverse international team from the US, Israel, and Germany to develop a cutting-edge news website. The platform specialized in summarizing lengthy articles from reputable news sources into concise 2-minute reads. As the lead web developer, I built the site using the WordPress CMS, implementing extensive customizations to meet the unique needs of the project. My work ensured the website maintained optimal speed and functionality while delivering a seamless user experience.
NYC Coffee Shop (Local SEO)
Partnered with a coffee shop owner (Dear Friend of mine) in NYC, who also operates a coffee farm in Guatemala, to boost their online visibility through strategic Local SEO. As part of the project, I optimized their website for local search, managed their Google Business profile, and implemented an automated customer review process. Additionally, I revitalized the brand’s image by emphasizing its unique connection to the coffee farm, enhancing both the shop’s authenticity and appeal to the local community.
E-learning (Newsletter & Automations)
Collaborated with an e-learning website to set up a comprehensive email marketing system using the Newsletter plugin for WordPress. I configured email automations, triggers, and SMTP servers to meet the client’s needs for an affordable solution. Additionally, I designed custom email templates and ultimately reworked the entire website, enhancing functionality and user experience. The project was a rewarding experience, combining technical setup with creative design.
PS: Over the past 8 years, I’ve worked on numerous projects, and I look forward to sharing some of them with you in our interview. Please note that due to NDAs and confidentiality agreements, there are certain projects I cannot discuss in detail. I’m happy to showcase the work that I’m able to share.
Formal Education
I hold a Bachelor’s Degree in Management and Economics from Abdelmalek Essaâdi Multidisciplinary College, obtained in 2012. This education provided me with a solid foundation in managerial roles and economics, preparing me for success by emphasizing the importance of continuous learning and adaptability in any environment.
Ongoing Education
“I believe that life is a journey of continuous learning. Knowledge facilitates growth and adaptation. I make it a priority to stay informed not only within my industry but also across various fields, so I am always learning and evolving”
The ALX Programme (2023 – Present)
I am currently enrolled in the ALX Programme, funded by Mastercard. I have taken several classes, including an introduction to AI, which covers fundamental concepts such as machine learning, natural language processing, and ethical considerations in artificial intelligence.
Google Certificates (2020 – 2023)
I earned the Google Ads Certification and the Google Measurement School Analytics Certification. While these certifications covered a lot of familiar ground for me, as I have been using Google Analytics and Ads since 2016, they still provided valuable insights and formal recognition of my expertise.
EdX Courses (2010 – 2019)
I have been using edX for over 12 years to expand my knowledge across various fields. Reflecting on my time on this platform brings back fond memories of student life. Some of the courses I have completed include:
- Introduction to Computer Science
- Fordism
- Introduction to Philosophy
- Sociology
- Programming, and more
Note: I completed the courses but did not opt in for certificates, except for the Introduction to Computer Science class, which I purchased.
What i Love to Do on my Free time
Gardening
I enjoy taking care of our small terrace garden from time to time, a hobby I picked up because my wife works in the agriculture sector. I find joy in nurturing plants and watching them grow.
Traveling
Traveling is one of my passions; nothing refreshes my mind like a change of scenery. I love exploring new places and feeling rejuvenated after a few days away, though I always have my Mac with me.
Astronomy
As an amateur astronomer, I love taking my telescope to the outskirts of the city at night to observe celestial objects. It’s a peaceful and awe-inspiring hobby that allows me to connect with the universe.
Working Out
I’m passionate about weightlifting and enjoy the feeling of holding the bar in my hands. Lifting heavy weights that challenge me is exhilarating, and I love the sense of accomplishment it brings.
Let’s Get in Contact!
I’m ready to dedicate my skills and expertise to your e-commerce project as a full-time team member or contractor. My goal is to help you achieve your business objectives and exceed your expectations.
I’m not just a skilled professional; I’m also a team player with a positive attitude and a passion for success. Working together, we can achieve great things.
If you believe I’m the right fit for your team, please don’t hesitate to reach out. Let’s start the conversation and see how we can collaborate to achieve your goals.
DropContractor Agency