Project Overview (2015-2018)

As a team leader and digital strategist at Groupe ENR (when i first arrived, the company already was 8 years in operations), I spearheaded the transformation of their outdated funnel system into a cutting-edge online sales process for solar power installations. This project showcased my ability to adapt to changing regulations while significantly improving sales performance.

ENR Group As a team leader and digital strategist at Groupe ENR (when i first arrived, the company already was 8 years in operations), I spearheaded the transformation of their outdated funnel system into a cutting-edge online sales process for solar power installations. This project showcased my ability to adapt to changing regulations while significantly improving sales performance.

Key Achievements

ENR Group As a team leader and digital strategist at Groupe ENR (when i first arrived, the company already was 8 years in operations), I spearheaded the transformation of their outdated funnel system into a cutting-edge online sales process for solar power installations. This project showcased my ability to adapt to changing regulations while significantly improving sales performance.

Increased closing rate from 14% to 39% through innovative digital strategies

ENR Group As a team leader and digital strategist at Groupe ENR (when i first arrived, the company already was 8 years in operations), I spearheaded the transformation of their outdated funnel system into a cutting-edge online sales process for solar power installations. This project showcased my ability to adapt to changing regulations while significantly improving sales performance.

Developed a unique, transparent online forum for customer education and sales

ENR Group As a team leader and digital strategist at Groupe ENR (when i first arrived, the company already was 8 years in operations), I spearheaded the transformation of their outdated funnel system into a cutting-edge online sales process for solar power installations. This project showcased my ability to adapt to changing regulations while significantly improving sales performance.

Successfully navigated new legislation, maintaining compliance while optimizing sales

ENR Group As a team leader and digital strategist at Groupe ENR (when i first arrived, the company already was 8 years in operations), I spearheaded the transformation of their outdated funnel system into a cutting-edge online sales process for solar power installations. This project showcased my ability to adapt to changing regulations while significantly improving sales performance.

Implemented a comprehensive digital marketing strategy across multiple platforms

ENR GRPOUP

My Digital Transformation Proposal & Approval:

Innovative Online Forum

  • Created a transparent platform providing clear information about government aid for solar power transitions
  • Educated potential customers on the process of obtaining aid, positioning Groupe ENR as a helpful partner
  • Adapted forum content to comply with new legislation while maintaining its effectiveness

Website Development and Optimization

  • Built a custom WordPress site with tailored plugins
  • Integrated Salesforce for efficient customer relationship management
  • Utilized Google Analytics for data-driven decision making

Website Development and Optimization

  • Built a custom WordPress site with tailored plugins
  • Integrated Salesforce for efficient customer relationship management
  • Utilized Google Analytics for data-driven decision making

Overcoming Challenges

  • Adapted quickly to new legislation prohibiting direct communication about aid steps
  • Collaborated with policy makers to adjust messaging while maintaining compliance
  • Countered aggressive competition tactics with superior online presence and customer education
ENR Group As a team leader and digital strategist at Groupe ENR (when i first arrived, the company already was 8 years in operations), I spearheaded the transformation of their outdated funnel system into a cutting-edge online sales process for solar power installations. This project showcased my ability to adapt to changing regulations while significantly improving sales performance.

Results

  • Closing rate increased from 14% to 36% within two months of implementing the new system
  • Further improved to 39% after adapting to new legislation
  • Streamlined customer journey, providing direct access to aid information and application procedures
  • Established Groupe ENR as the leading solar power provider in southern France
  • Improved customer review rating from 2.1 to 4.2 stars
  • Established Groupe ENR as a trusted, transparent leader in the solar power industry
  • Created a model for honest, effective customer communication in a complex technical field

Our unique forum acted as both an educational platform and a sales pitch, providing full transparency about government aid and the solar power transition process. This approach not only improved sales but also built trust with potential customers, setting Groupe ENR apart in a competitive market.

Innovative Approach

ENR Group As a team leader and digital strategist at Groupe ENR (when i first arrived, the company already was 8 years in operations), I spearheaded the transformation of their outdated funnel system into a cutting-edge online sales process for solar power installations. This project showcased my ability to adapt to changing regulations while significantly improving sales performance.

Final thoughts about my Experience with this Company

This experience at Groupe ENR was instrumental in shaping my philosophy of digital marketing and customer relations. I learned that honesty and transparency, even when discussing potential challenges, are key to building lasting customer relationships and a strong brand reputation.

This approach not only improved our immediate sales figures but also established a foundation for long-term success and customer loyalty. This updated version highlights your success in improving customer reviews and emphasizes the importance of transparency in your approach. It showcases your ability to not only drive sales but also build a trusted brand, which is a valuable skill in any industry.