Home Designers United
Home Designers United UK
E-commerce Transformation Project (2016-2021)
Project Overview
As the digital strategist and e-commerce specialist for Home Designers United UK, I led the transformation of a successful brick-and-mortar furniture store into a thriving online business. This project showcased my ability to blend traditional craftsmanship with modern e-commerce solutions, creating a unique brand identity in the process.
Key Achievements
Brand Strategy
Conceptualized and implemented the “Home Designers United” brand and e-commerce strategy
E-commerce Platform
Built and launched a Shopify-based e-commerce platform featuring 3,000 unique products and 15,000 SKUs
Multi-Channel Sales
Expanded sales channels to include Etsy, Amazon, and Not on the High Street
Custom Order System
Developed a custom order system for bespoke furniture and decor items
SEO Optimization
Significantly improved local SEO and online visibility
Results
- Successful expansion from local to national sales
- Establishment of a strong online presence across multiple platforms
- Creation of a scalable system for managing custom orders
- Significant increase in brand visibility and customer base
Key Skills Demonstrated
Digital Marketing
Brand Strategy
Customer Experience Optimization
Multi-Channel Sales Management
Branding visuals
Home Designers United UK: Journey to E-commerce Success
Project Initiation
The journey began with an initial meeting between key stakeholders and Home Designers United UK. This pivotal moment marked the inception of a transformative project, setting the stage for a comprehensive brand concept development.
E-commerce Strategy Development
A crucial phase focused on crafting a robust e-commerce strategy. After careful consideration, Shopify was selected as the platform of choice, providing a solid foundation for future growth. Concurrently, meticulous product catalog planning commenced, laying the groundwork for a diverse and appealing product range.
Website Development
The Shopify store setup began in earnest, bringing the digital vision to life. Alongside technical development, an extensive product photography initiative was launched, capturing the essence and quality of each item to create an engaging online catalog.
Launch Preparation
In a monumental effort, 3,000 unique items were meticulously uploaded to the platform, showcasing the breadth and depth of the product range. Seamless integration of payment and shipping systems ensured a smooth customer experience from browsing to delivery.
Official Launch
The culmination of months of hard work, the website went live to the public. This milestone was swiftly followed by the celebration of the first online sale, marking the beginning of a new era for Home Designers United UK in the digital marketplace.
Expansion to Marketplaces
Capitalizing on the momentum, the brand expanded its reach by integrating with Etsy and setting up an Amazon store. This strategic move opened up new customer bases and diversified sales channels.
Custom Order System Implementation
Responding to market demands, a bespoke furniture option was introduced. This innovative feature was supported by the development of a sophisticated custom order process, enhancing the brand’s unique value proposition.
SEO and Marketing Push
A comprehensive SEO strategy was implemented, with a focus on local optimization. This was complemented by the launch of a targeted Google Local Ads campaign, significantly boosting the brand’s visibility in key markets.
Continuous Improvement
The year was characterized by strategic growth, including the addition of Not on the High Street as a new sales channel. Concurrently, the custom order process underwent refinement, streamlining operations and enhancing customer satisfaction.
Scaling and Optimization
The final phase of the project focused on scalable growth. This period saw ongoing expansion of the product range, coupled with continuous improvements to the online presence and overall customer experience, solidifying Home Designers United UK’s position in the e-commerce landscape.
