Monde Des Femmes
Project Overview (2017-2019)
As the lead Brand strategist and developer for Monde Des Femme, I transformed a French influencer’s online presence into a thriving e-commerce and event ticketing platform. This project showcased my ability to create comprehensive digital solutions that blend aesthetics with functionality.
Created a custom WordPress plugin for a sophisticated ticketing system with QR codes and digital event access
Website Design and Technical Development
Stunning Brand Visuals
- Incorporated gold and shiny elements to align with the influencer’s aesthetic preferences
- Created a cohesive visual identity across the website, social media, and marketing materials
Custom Ticketing System
- Developed a bespoke WordPress plugin for event ticket sales
- Implemented QR code generation for easy event check-in
- Integrated digital access features for virtual events
E-commerce Integration
- Domain Name Purchase (Monde Des Femmes)
- Set up an online store for cosmetic products
- Optimised product pages for conversion
Digital Marketing and Social Media Management
- Crafted engaging social media content that resonated with the target audience
- Implemented a content calendar to ensure consistent posting
- Utilized paid advertising to expand reach and drive ticket sales
- Engaged with followers to build a strong community
Logistics and Customer Service
- Coordinated international shipping for cosmetic products from Cambodia
- Developed a customer service protocol to ensure timely and effective responses
- Managed customer inquiries across multiple channels (email, social media, website)
Event Planning Support
- Assisted in digital aspects of event planning and promotion
- Created event landing pages and email marketing campaigns
- Provided on-site technical support for ticket scanning and guest list management
Communications & Plannings
Strategic Brand Consultation
- Maintained constant communication with the brand owner to elevate her branding power
- Provided strategic guidance on post ideas and influencer messaging
- Collaborated on developing a unique brand voice that resonated with the target audience
- Advised on industry trends and best practices in influencer marketing
Brand Strategy Development
- Worked closely with the influencer to define and refine her brand identity
- Conducted market research to identify opportunities for brand growth
- Developed a long-term brand strategy aligned with the influencer’s personal goals and values
Content Strategy and Ideation
- Brainstormed innovative post ideas that aligned with the brand’s aesthetic and message
- Guided the creation of content calendars to ensure consistent and engaging posts
- Advised on caption writing and hashtag strategies to maximize post reach and engagement
Influencer Messaging Optimisation
- Helped craft authentic and impactful messages for sponsored content and collaborations
- Ensured all communications maintained the brand’s voice while meeting partnership requirements
- Developed guidelines for brand partnerships to maintain integrity and authenticity
Project Results.
Please note that these are actual figures and results for the company prior to my departure in late 2019, with some discretion exercised for confidentiality.
14/18
Over the course of two years, we successfully planned, promoted, and executed 14 sold-out events. Our custom ticketing system handled an average of 500 attendees per event, with peak events reaching up to 1,000 participants. The system’s efficiency resulted in 0.03% technical issues during check-ins and a 99.8% customer satisfaction rate for the ticketing process.
650000€
In just two years, we generated over €650,000 in total sales revenue. This figure encompasses both event ticket sales and e-commerce transactions for cosmetic products. The custom e-commerce platform maintained a consistent conversion rate of 3.2%, significantly above the industry average. Our targeted email marketing campaigns contributed to 35% of total sales, with an average open rate of 28% and a click-through rate of 12%.
98%
Through our dedicated customer service efforts, we maintained a 98% customer satisfaction rate. Our average response time for customer inquiries was under 2 hours, and we successfully resolved 95% of all customer issues within 24 hours. This high level of service contributed significantly to customer retention and positive word-of-mouth marketing.
40%
Our strategic brand positioning and growing influence led to a 40% increase in brand partnerships and sponsorship deals. We negotiated and executed 15 high-value partnerships, resulting in an additional €150,000 in sponsorship revenue. These partnerships also contributed to a 25% increase in overall brand visibility, as measured by social media mentions and press coverage.
212.5%
We grew the brand’s social media presence from 80,000 to 250,000 followers across platforms. This growth was achieved through a combination of strategic content creation, consistent posting schedules, and targeted paid advertising campaigns. The increased following significantly amplified the brand’s reach and engagement rates.
Travailler avec Adnan a été une expérience transformative pour Monde Des Femme. Son expertise technique et sa vision créative ont donné vie à ma marque en ligne et m’ont aidée à me connecter avec mon public d’une manière que je n’aurais jamais crue possible. Sa communication constante, ses idées innovantes et ses conseils stratégiques ont été essentiels pour élever ma marque et approfondir mes liens avec mon audience. Adnan a vraiment compris l’essence du marketing d’influence et m’a aidée à naviguer dans cet espace avec authenticité et impact. Son travail a été inestimable pour la croissance et le succès de Monde Des Femme
M. W.
Fondatrice de Monde Des Femme
