NYC Coffee Company
Boosting Sales for a New York Coffee Company
A Confidential Case Study in Local Business Optimization
About the Company
Located in the heart of New York, this unique coffee shop owns and operates its own coffee farm in Guatemala, ensuring high-quality, sustainably grown beans for their customers.
Project Overview
Our 8-month journey focused on local business optimization and marketing strategy, aiming to increase foot traffic, boost local orders, and enhance overall sales.
Project Timeline
Month 1-2: Analysis & Planning
Conducted market research, audited existing online presence, developed comprehensive strategy.
Month 3-4: Implementation
Optimized GMB, implemented local SEO strategies, launched social media campaigns.
Month 5-6: Website Redesign
Redesigned website for better UX, integrated e-commerce functionality, ensured mobile responsiveness.
Month 7-8: Optimization & Results
Fine-tuned strategies based on data, measured results, prepared final report.
Strategies Implemented
Google My Business Optimization
- Claimed and verified GMB listing
- Enhanced profile with high-quality images
- Encouraged and responded to customer reviews
- Regular posts about products and events
Local SEO
- Extensive keyword research
- On-page SEO optimization
- Created content around the coffee journey
- Built citations on local directories
Social Media Marketing
- Focused on Instagram and Facebook
- Shared behind-the-scenes content
- Ran targeted local ads
- Hosted weekly live sessions
Website Redesign
- Improved user experience and navigation
- Integrated online ordering system
- Implemented subscription service
- Ensured mobile responsiveness
Key Performance Indicators
Conclusion
Through a comprehensive strategy encompassing Google My Business optimization, local SEO, social media marketing, and website redesign, we successfully transformed the coffee shop’s local presence and sales performance. The significant increases in foot traffic, online orders, and customer engagement underscore the effectiveness of our approach, highlighting the potential of strategic digital marketing in driving growth for local businesses.
